People do not often think of data points as having dire consequences, but it could mean the life and death of a business. In every realm of business and sector of life from politics, economics, society, the environment, to technology, there are big data complications. Without the blend of analytics and integration solutions, there are growing risks of security threats, need for efficiency and cost reductions, and a desire for more collaboration. Big data is not just big because companies and organizations collect large volumes of it, but also because it has real and lasting implications on everyone.
Energizing for Energy Data
Take Energy and Petroleum (E&P) companies as an example. It is not just their responsibility to make a profit – that is the end game of the business. It is also their responsibility to leverage their data that could result in political action for cleaner air, a more green environment, and even a healthier and safer lifestyle for every person and living thing on the planet. With big data comes big responsibility.
“Data contributes between a quarter and a third of the total value generated each year by all the activities of a typical E&P company.”
-Value of Data Management, study conducted by Schlumberger and commissioned by Common Data Access Ltd. (CDA) [Read more...]
I frequently discuss big data with executives from some of the largest Fortune 500 companies in the US. I continually act as a sounding board for their frustration as they try to extract value from historical big data. There is a prevalent misbelief among them that there is a great deal of value in years and countless rows of data, but they struggle to monetize this hidden value, and for good reason.







There are so many places in the world to visit and explore – what better way to explore them all with the freedom of a rental car? Localiza, which provides car rental services, is one of the top businesses in the transportation sector of major Latin American countries. As Localiza grew aggressively, it had to ensure that existing operations did not suffer. To provide customers the same experience everywhere, Localiza emphasized a high standard of maintenance across all locations. IT modernization enabled Localiza to automate many of its manual processes and promote adherence to customer experience quality standards across all locations, including the location maintenance process.

