Loyalty in the Enterprise: This is Part Two of a series on loyalty best practices in the Enterprise. Read Part One and discover what are the Four Holy Grails of Marketing. Indoor mapping of consumer location is the latest arrow in the quiver of the retail marketer. When marketers know where things… Read More →
Loyalty in the Enterprise: This is Part One of a series on loyalty best practices in the Enterprise. Tune in tomorrow for the next part in the series. The remarkable amount of change in the consumer world is ushering in a new definition of loyalty. What have long been static… Read More →
“The lack of good integration is a barrier to succeed in this world. Integration is now interconnection.” Those were the words of Forrester Vice President and Principal Analyst John Rymer in a recent webinar on strategy for integration of cloud initiatives. “We’re in the age of the customer. Which means… Read More →
Getting the right apps into the hands of your customers quickly requires an infrastructure that can handle the load. Assembling the components is tricky because there’s a combination of new data and old to manage in the moment for the best customer experience. Telecom companies like T-Mobile need to be… Read More →
The year was 1997. Titanic became the first film to gross over one billion dollars. The Chicago Bulls won their second repeat championship of the decade with Michael Jordan. TIBCO Software Inc. was founded with help and funding from Reuters and Cisco. The ’90s were a big decade and not… Read More →
How does the sixth-largest mobile carrier compete with brand giants such as AT&T and Verizon? They come out swinging with a counter-intuitive stroke of brilliance by sticking to the belief that attrition is best fought by completely eliminating contracts for all existing customers. Think about it: a strategy to keep customers… Read More →