You Love Your Smartphone, But Hate Your Provider. Why?

Technology is changing how we capture and communicate what matters most to us. Developing film at the drugstore, creating scrapbooks and saving mementos has been turned on its head by a rapid change in technology. We now express our appreciation with how we engage the world through mobile devices, usually a smart phone or tablet.

In the moment we snap a photo, tweet, share on Facebook or send a text, we broadcast our loyalty and dedication to everyone listening. We aren’t just fans of rock stars or athletes anymore, but fans of our favorite brands, companies and the various products they produce.

At the center of this fandom, telecommunication and communication service providers (CSP) have a chance like no other industry to leverage their customer base and turn their customers into fans as well.

The Customer Experience in Telecommunications

CSPs have a unique edge in enhancing the customer experience as our phones are always with us, we touch our mobile provider innumerably more times than any other brands we interact with. At Mobile World Congress (MWC) it was clear that Customer Experience Management (CEM) is becoming a perfect tool for CSPs to embrace the idea of turning customers into fans through their core processes. MWC reminded us just how much the world is highly connected thanks to the little devices in our pockets and that CSPs can dial in to the opportunities their customers are actually begging for. [Read more...]

Will Mobile Payments Ever See a Big Pay Day?

*This story was co-authored by Rita Chang.

mobile paymentWhile a lot of news came out of Mobile World Congress in Barcelona this week, the one item that caught our eye was the announced partnership between Visa and Samsung, a development that could give mobile payment a much needed shot in the arm. Under this agreement, Samsung would embed Visa’s payment capabilities into its devices that use the contactless Near Field Communication (NFC) technology, allowing consumers to make purchases by waving their devices nearby an NFC payment terminal.

This collaboration is needed if mobile payment is to gain any global traction. For the first time, we have a ubiquitous payment network allied with the largest smartphone maker in the world. So, what can go wrong?

NFC More Popular in Japan

Merchants won’t invest in NFC terminals unless there’s evidence consumers will embrace the technology, and consumers will ask why they should tap their phones at checkout instead of swiping their credit cards. Japan provides a good study in this case. [Read more...]

Behind the Scenes: Software Reigns Supreme

If you have not been convinced of the hype that mobility is overtaking desktop computing, consider this.  Sale of the iPhone alone has surpassed the revenue of Microsoft in its entirety.  The software giant whose big earners are Windows and Office, who has dominated and still dominates the operating system market, was overtaken by a phone.  This may seem like a nonstarter in 2012, when everyone knows how popular the iPhone is, but consider that the iPhone only began selling in June, 2007. In Q4 of last year the iPhone sold 37 million units worldwide for $24.42 billion in revenue in a market that Apple entered less than five years ago. With that in mind you probably think I’m crazy to posit that innovative software, not hardware, drives revenue, truly transforms businesses, and captures entire markets.

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What to Be on the Lookout for @ MWC

While we all know the coolest, trendiest stuff coming out of MWC will be the oh-so-sweet gadgets, the real muscle will be the software behind them, as always. [UPDATE: Speaking of insanely new and shiny tech gadgets, Nokia announced their new 41 megapixel camera phone compared to the iPhone 4s's 8 megapixels.] Case in point, software luminary Microsoft has ambitious plans for Windows 8, as their first OS built with mobile usability in mind from the start. With tech giants like Microsoft and Apple, whose iOS web traffic just surpassed dekstop web traffic this month, focusing serious resources on mobility — the times, they are a-changin’.  The implications of this shift in general computing habits are far reaching and touch all industries.  Software that connects all of these gadgets and makes intelligible sense of browsing and usage habits can provide significant competitive advantage in any vertical.

Don’t Typically Associate Mobility with TIBCO? You Will Now!

At TIBCO, we have a long history of integrating diverse enterprise systems.  This knowledge base allows our contextual mobility approach to enable truly real-time business decisions, provide a significant competitive edge, and create the two-second advantage™.  That means getting the right information, at the right time, in the right context and to the right place, which for many business users is frequently on the go. Adding mobility to the already complicated enterprise technology mix usually only serves to compound the typical business challenges of slow implementation, under-delivered integration, and expensive maintenance costs.  However, a mobile solution needs to be seen as a possible competitive advantage rather than something to be checked off to keep up with competitors. Without fully fleshing out a mobile strategy, customers become disgruntled and IT becomes frustrated. We have successfully deployed mobile solutions in countless verticals to manage real-time information, decisions, processes, and applications in driving mobile payments, enhancing customer experience or enabling machine-to-machine (M2M) connectivity. Join us at Mobile World Congress in Hall 1.0 1C63 or virtually through our live blog to stay up to date with the hottest tech and trends in mobility. [Read more...]

TIBCO Live @ MWC

20120227-074632.jpgWelcome to the TIBCO MWC liveblog! Check back here regularly for updates on what the TIBCO team is up to at MWC — hear the buzz, directly from the conference floor. We’ll show off our snazzy booth and give you the inside scoop on the hottest apps and latest tech being showcased at Mobile World Congress, an international conference with more than 60,000 attendees from across the globe. For datasheets, on-demand webinars, brochures, whitepapers, and the like, visit our TIBCO MWC event page.

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Explore the Cutting-Edge Tech and Trends in Mobility at MWC 2012

First things first: what is Mobile World Congress? MWC is the biggest and best event for everything related to mobile technology, hosted in Barcelona from 27th February to 1st March, 2012.  With more than 60,000 attendees, MWC is the mobile industry’s “must attend” event. At the show, you can find:

  • A cutting-edge product and technology exhibition featuring 1,400 exhibitors
  • A world-class thought-leadership conference featuring visionary keynotes and panel discussions
  • And most importantly, the world’s best venue for seeking industry opportunities, making deals, and networking

So what is TIBCO doing here? [Read more...]