Buzzwords like “strategy” and “big data” get thrown around a lot, but when accompanied by real ROI, it’s something special. Last month, the Data Strategy Awards were held in London, recognizing marketers that have used technology to reach consumers in new, engaging, and quantifiable ways. As data is so often… Read More →

I fly fairly often. I don’t fly so often I am always upgraded to first class, but I find myself in a plane at least a couple times a month. Let’s put it this way, I fly frequently enough that my status waives luggage-checking fees. Despite my loyalty to my… Read More →

When you think of railroads, do you think of high tech? Maybe you’re like many who think of trains as a quaint, lingering sign of a simpler time. Rusted iron meets rusted iron. The reality is that railroads are a far cry from the business of even a few years… Read More →

Visual analytics solutions need to go a step further than just understanding historical data-at-rest, in order to go from good from great. It is not enough to just understand data at high level — you need to correlate the relevant data and act on it. With the right solution, a… Read More →

When we last left Marc, our perfectly integrated consumer who is a fan of the companies he loves, he was heading off to work. A few hours have passed, and lunch is mercifully approaching. Marc’s morning was stressful. His workday has been, well, work. New, last-minute projects have fallen in… Read More →

There’s a classic episode of the American television show Seinfeld called “The Comeback” where a main character, George Costanza, is in a meeting, eating shrimp as quickly as he can. A coworker quips, “Hey, George, the ocean called and they’re running out of shrimp.” George, caught off guard, has nothing… Read More →

Take Marc, your typical citizen and consumer.  In this series, we are going to explore what a perfect day in the life of Marc could look like.  Let’s begin with his morning. It Begins Before Even Waking Up Since we are going to imagine Marc’s perfect morning in the 21st… Read More →

The iPhone and Android now have over 700,000 apps available for download, and with Google’s 120,000, mobile apps total more than 1.5 million. Companies today need to see apps as an absolute must to keep users connected to their brands on the go, with the right functionality. Chipotle Mexican Grill… Read More →

In May 2003, LinkedIn was launched, and in 2004, Mark Zuckerberg created Facebook. In March 2006, Jack Dorsey famously sent the first Twitter message into the electronic ether. These are perhaps our most influential and real-time informational tools, and Twitter has been dubbed the “the pulse of the planet.” “As… Read More →

A Lesson in Disconnection A teacher draws shapes on the board and tells the class to guess what is going to be created from these different parts. No one gets it right, as there is no real way to understand what these separated parts represent, unless you are given the… Read More →