Part 2 of 2 ( go to part 1)
How do brands navigate the treacherous, democratized, new customer relations landscape to provide a genuine representation of their experience? The answer is part organizational mindset and part technological enablement.
Part Operational Mindset
First, an organization must be highly aware internally with active internal communication. Making this more difficult, modern business has become truly global with major growth markets in Asia, Latin America, Eastern Europe, and Africa, as well as in mainstays like the U.S. and Western Europe. Town hall meetings simply will not cut it anymore. [Read more...]