How to Leverage Branding Techniques and Technology for Competitive Advantage

March 22, 2012 by Leave a Comment
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Part 2 of 2 ( go to part 1)

How do brands navigate the treacherous, democratized, new customer relations landscape to provide a genuine representation of their experience? The answer is part organizational mindset and part technological enablement.

Part Operational Mindset

First, an organization must be highly aware internally with active internal communication. Making this more difficult, modern business has become truly global with major growth markets in Asia, Latin America, Eastern Europe, and Africa, as well as in mainstays like the U.S. and Western Europe. Town hall meetings simply will not cut it anymore. [Read more...]

Filed Under: Complex Event Processing (CEP), Event Processing, Loyalty, Social Tagged With: , , ,

Big Data’s New Best Friend

January 24, 2012 by 1 Comment
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You’re likely to hear a lot more about in-memory computing this year as a follow-up to the big data conundrum that got plenty of ink last year. In December, Aberdeen Research found that the no.1 reason businesses want to invest in solutions for handling the data deluge is because their users want to get the information faster. Today, Aberdeen followed up with another study that shows companies using in-memory computing are not only able to analyze larger volumes of data, but they do so faster, with greater efficiency.


Since in-memory computing stores and crunches data in the computer memory instead of in databases running on slower disk drives, the wins for businesses are huge. We’re talking about retailers being able to get real-time information on inventory or banks having the ability to perform real-time risk management. What used to take hours now takes seconds.

Filed Under: Event Processing Tagged With: ,