We know business is data-driven, but are we missing the forest for the trees? Sitting inside our own systems is data that describes our daily operations and offers an opportunity to take intelligent, data-driven actions. When it comes to operational data, like log files, many businesses struggle to know how to take use this information wisely.
Billions of daily logs, log files, from a wide variety of sources are now part and parcel of big data. If you can manipulate data in real time, you can expand your understanding beyond log management into customer-centric areas. If you can determine a large single-purchase is fraud or not in the moment, you mitigate risk while maintaining customer loyalty. Log data is both deep and wide.
Take RadioShack Corporation, an American franchise of electronics retail stores with a vast retail network that includes 4,700 company-operated stores across the United States and Mexico, 1,500 wireless phone centers, and 1,100 dealer and other outlets. In the fast-paced world of wireless devices and consumer electronics, RadioShack has a mobility strategy rooted in customer advocacy and choice. [Read more...]