This week there have been two reports released. One from Ofcom (independent regulator and competition authority for the UK communications industries), which has reported that the UK’s mobile users are consuming more data on their phones and tablets than any other leading nation for the first time. A second from the Office for National Statistics has reported that 7.63 million adults in the UK have never used the internet, which is 15% of the population. They have coined a moniker for these people – “The Internots.”
So are the reports wrong? Or is there something else happening?
Let’s explore the reports in a little more detail.
Ofcom’s report, which you can download here, shows that the UK has one of the highest levels of penetration of smartphones in the world at 58%of the population, while just fewer than one in five owns a tablet computer. As a result, British consumers are downloading the most data on mobiles and tablets. In December 2011, the average UK mobile connection used 424 megabytes of data, higher than any other leading country, pushing Japan into second place at 392 megabytes and the US into sixth at 319 megabytes.
One-sixth of all website traffic in the UK was on a mobile, tablet or other connected device, higher than any other country in Europe. James Thickett, Ofcom’s director of research, said: “Our research shows that UK consumers continue to benefit from one of the most advanced markets for communications products and services.” [Read more...]