Sometimes, just sometimes, what happens in Las Vegas shouldn’t stay in Las Vegas. That was clearly the case this week when TIBCO CTO Matt Quinn took the stage to talk about the myths and realities of Big Data. In Why Big Data Won’t Make You Smart, Rich or Pretty, Quinn provided his perspective on Big Data based on years of experience in some of the biggest data environments around, like FedEx, Nielsen, and others.
Forget the ‘big’ part for a moment, think about variety
Quinn pointed out that most customers are not struggling with ‘big’ data but are instead still struggling with data. In Quinn’s view, it is the complex interactions between customer data sets that cause the majority of the issues. Success depends more on piecing together different data sets across wildly different applications and systems, with variety of data being the key.
In Quinn’s opinion, solving this data ‘jigsaw puzzle’ is often overlooked and tools like Hadoop, while clearly in focus, is just one tool in the toolbelt and can be a clumsy tool when dealing with real-life complexity.