Whether it’s infographics, maps, flow charts, or other design-driven diagrams, data visualization is now seen as the preferred way to interact with data. In fact, infographics and other visualizations have been some of the most shared images in social media history. Why? They’re easy to understand, quick, and beautiful. They engage.
These visuals are important, but the ability for businesses to go the next step and make actionable decisions based on predictive visual analytics allows them to stay ahead of the competition. With the amount of data being collected all around the world, new and interesting pieces of data are being uncovered all the time, demanding the need for analytic sophistication. Companies need to go beyond what is just there visually and interact with predictive models in order to get true value out of their decisions.
Data as Art
In a world where many of us scroll through dry spreadsheets and presentations filled with stale clip art, beautiful data is a sight for sore eyes. Data visualization has been a powerful tool for marketers and journalists with infographic designers charging between $1,000-$10,000 for an engaging, sharable piece of data art. But while companies are investing in designers to drive engagement externally, how many companies are using our appetite for data visualization to drive change with its tough audience – its internal one? [Read more...]