What moved Spotfire to a Leaders position in the 2013 Business Intelligence and Analytics Magic Quadrant from Gartner, Inc.?
While you’ll need to review the entire report to see all the details, we can share a few highlights and insights as to why Spotfire customer feedback helped move the product into the Business Intelligence Magic Quadrant Leaders category.
First, it’s important to know how the survey works. Gartner defines vendors in the Business Intelligence and Analytics Magic Quadrant as having “a software platform that delivers 15 capabilities across three categories: integration, delivery and analysis.”
Gartner surveyed just over 1,700 current business intelligence and analytics platforms in late 2012 to compile the Magic Quadrant (MQ) report.
Second, it’s important to note how critical this report is in the decision-making process when companies are selecting business intelligence or data discovery vendors.
Because it’s based on customer surveys, vendor surveys and client inquiries to Gartner, decision makers view the report as an important tool in the final decision-making process. Gartner uses this tool to give enterprises a broader view of the industry and the top players in it.
Customer survey data is a key factor for Gartner’s ranking. The direct feedback from customers helped drive Spotfire into the Leaders category.