“Take me to the retail store;
take me out of the crowds.
Appreciate my business and cut me some slack.
It’s your job to make sure I will always come back
’cause it’s root, root, root for the customer.
If they are not loyal it’s a shame
’cause it’s 1, 2, 3, strikes you’re out
when customers are not in the game.”
Adopting our version of the classic 7th inning stretch song is exactly the framework a company needs to stay competitive. A company can no longer see customers as one-time buyers and not invest in their return. That takes a new frame of mind and a focused approach to creating brand loyalists, deeper engagement, and uplift in revenue. [Read more...]
