Why I Check My Luggage On Every Flight

I fly fairly often. I don’t fly so often I am always upgraded to first class, but I find myself in a plane at least a couple times a month. Let’s put it this way, I fly frequently enough that my status waives luggage-checking fees.

Despite my loyalty to my airline and frequent travel, I am consistently amazed at how little trust there is in airlines. Customers are wary to surrender their bags out of fear their bags are going to end up lost or on the other side of the country.

I don’t know the actual statistics, but I am confident you recognize this lack of trust in airlines. It seems the vast majority of US travelers take most of their belongings with them on each flight and forgo checking in. The heroic efforts of flight attendants are remarkable as they try to squeeze, push, and rearrange bags to get that amazingly large piece of luggage safely into the bin. Of course, every flight seems to have the last-minute check-in process for the poor souls so late that their clutch purse will need to be checked.

Integration for Transportation

I don’t have this concern because some of the airlines in the US have invested in technology that can restore trust. When I fly on those airlines, I trust the ground baggage handling system is integrated to the system that coordinates the gate of each plane. I trust the baggage tracking system is integrated with the ticketing system such that my bag is forever linked to me as a customer. [Read more...]

Waiting is the Hardest Part: A Customer Perspective on Enterprise Software

angry airport

A well-integrated company is a thoughtful one in a consumer’s daily life. It gives its customers valuable information when it’s actionable and lets us better plan our schedules. A thoughtful brand provides clarity in uncertain times by letting you know what to expect with enough foresight to make changes. Whether by phone call or text message, receiving real-time updates are always appreciated because they give us the gift of time and the luxury of options. It’s stressful and annoying to arrive at the airport hours too early for a delayed plane when a text or call from your airline would have been so simple. When brands reach out to us, we’re clued into what’s going on and given enough time to do something about it.

I moved recently. When I tell people this, I get a look of sympathy because we’ve all suffered through it. It’s not just the hard labor of packing and unpacking that we can commiserate about – it’s the frustrating world of waiting. If you think about it, we’re not all that used to waiting for anything anymore, so when we have to, it’s miserable.

We are creatures of habit and moving replaces our world of instant gratification with giant delivery windows, hold music and telling three people in three different departments how the sheets you just got in the mail are the wrong color. How can businesses address and mitigate these moments of frustration? The answer is integration. [Read more...]

Like the Wright Brothers, TIBCO Helps Scandinavian Airlines Innovate in Air Travel

 

Orville and Wilbur Wright are credited with developing and building the first successful airplane. While they were not the first to build and fly an experimental aircraft, in 1903 they were the first to innovate the revolutionary concept of fixed-wing flight. Based on this fundamental shift in essential airplane architecture, we now have airplanes that travel the globe faster and better than anyone could have ever imagined. Every airline has them to thank for their business success, and Scandinavian Airlines understands the importance of safe and comfortable travel. Scandinavian Airlines is the fourth-largest airline in Europe and transports over 23 million passengers to 92 destinations in 33 countries each year.

The airline industry might appreciate the Wright brothers for their innovations in flying, but many other processes are critical to commercial airlines including customers and passenger service. As in most industries, unseen internal processes often get taken for granted, yet are just as important. Scandinavian Airlines is known as a technology innovator within the industry. They began migrating to a service-oriented architecture (SOA) infrastructure in 2002 and now have approximately 60 to 70 services in use internally and externally. Just as every airline and pilot can be grateful for the Wright brothers, Scandinavian Airlines also appreciates the unseen help and support TIBCO provides to the company. TIBCO’s platform-neutral approach to SOA is helping the airline manage services across heterogeneous platforms – a critical success factor in their environment. [Read more...]