How One Company Uses Data Visualization To Enable Their Customers

We all know becoming a real expert takes years of hard work and dedication. People say the ability to teach a subject leads to real mastery, yet although we value highly skilled teachers, businesses do not have time, resources or patience to pour into any one individual’s growth. We still demand the highest level of expertise in consultations, but faster and cheaper.

Data experts, “data scientists,” used to be hard to find because of the time it took to truly master the art of data analysis. Years of schooling and training in statistics are necessary to make full sense of complex and growing data. When a business asks for advice based on data, scientists must put learned information into context by taking into account industry, geography, and the specific market dynamics. With so many moving parts to consider, relying on only a few “experts” can be painstakingly time-consuming, and costly. [Read more...]

Forget the “Big” in Big Data and Just Consider the Data – InterOp Las Vegas

Sometimes, just sometimes, what happens in Las Vegas shouldn’t stay in Las Vegas. That was clearly the case this week when TIBCO CTO Matt Quinn took the stage to talk about the myths and realities of Big Data. In Why Big Data Won’t Make You Smart, Rich or Pretty, Quinn provided his perspective on Big Data based on years of experience in some of the biggest data environments around, like FedEx, Nielsen, and others.

Forget the ‘big’ part for a moment, think about variety

Quinn pointed out that most customers are not struggling with ‘big’ data but are instead still struggling with data. In Quinn’s view, it is the complex interactions between customer data sets that cause the majority of the issues. Success depends more on piecing together different data sets across wildly different applications and systems, with variety of data being the key.

In Quinn’s opinion, solving this data ‘jigsaw puzzle’ is often overlooked and tools like Hadoop, while clearly in focus, is just one tool in the toolbelt and can be a clumsy tool when dealing with real-life complexity.

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Data As Art Created By Scientists

Whether it’s infographics, maps, flow charts, or other design-driven diagrams, data visualization is now seen as the preferred way to interact with data. In fact, infographics and other visualizations have been some of the most shared images in social media history. Why? They’re easy to understand, quick, and beautiful. They engage.

These visuals are important, but the ability for businesses to go the next step and make actionable decisions based on predictive visual analytics allows them to stay ahead of the competition. With the amount of data being collected all around the world, new and interesting pieces of data are being uncovered all the time, demanding the need for analytic sophistication. Companies need to go beyond what is just there visually and interact with predictive models in order to get true value out of their decisions.

Data as Art

In a world where many of us scroll through dry spreadsheets and presentations filled with stale clip art, beautiful data is a sight for sore eyes. Data visualization has been a powerful tool for marketers and journalists with infographic designers charging between $1,000-$10,000 for an engaging, sharable piece of data art. But while companies are investing in designers to drive engagement externally, how many companies are using our appetite for data visualization to drive change with its tough audience – its internal one? [Read more...]

Why is Your Company Settling for Just Average?

If your company purports to want to innovate and become a market leader, why do they seem satisfied with an average data solution? What’s even worse, businesses unwillingly aspire to be just average while spouting off to employees and customers they are anything but. Companies with average IT solutions will always produce average results and never go from average or good to great.

Best-in-class visual analytics are absolutely necessary when it comes to managing data and gaining insight to find new opportunities and mitigate predicted risks. Companies need to be on a path where they can routinely and continually move from insight to action.

Special Distribution Scale

With mountains of data, a solution that simply collects data and stores it will always fall behind. Consider a normal distribution scale. Some companies will always be below, and some above average; yours shouldn’t think that middle ground is good enough. “Good enough” isn’t just figuring out what is enough to get by, it is really an insult to customers and employees . The 21st-century enterprise needs to go above the status quo and meet 21st-century challenges head on with 21st-century technology. [Read more...]

Are You Intimidated By Big Data?

People do not often think of data points as having dire consequences, but it could mean the life and death of a business. In every realm of business and sector of life from politics, economics, society, the environment, to technology, there are big data complications. Without the blend of analytics and integration solutions, there are growing risks of security threats, need for efficiency and cost reductions, and a desire for more collaboration. Big data is not just big because companies and organizations collect large volumes of it, but also because it has real and lasting implications on everyone.

Energizing for Energy Data

Take Energy and Petroleum (E&P) companies as an example. It is not just their responsibility to make a profit – that is the end game of the business. It is also their responsibility to leverage their data that could result in political action for cleaner air, a more green environment, and even a healthier and safer lifestyle for every person and living thing on the planet. With big data comes big responsibility.

Data contributes between a quarter and a third of the total value generated each year by all the activities of a typical E&P company.”

-Value of Data Management, study conducted by Schlumberger and commissioned by Common Data Access Ltd. (CDA) [Read more...]

Every Day on Your Way to Work, You Are Using Real-Time Analysis of Big Data

I frequently discuss big data with executives from some of the largest  Fortune 500 companies in the US. I continually act as a sounding board for their frustration as they try to extract value from historical big data. There is a prevalent misbelief among them that there is a great deal of value in years and countless rows of data, but they struggle to monetize this hidden value, and for good reason.

Their concern is valid. Investing millions on clusters of servers with little return on investment is simply not acceptable in these demanding financial times, nor should it ever be. The adage that a data warehouse can just as easily be called a data cemetery is valid in many cases, even for the largest corporations in the world.

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Don’t Play Games With Big Data, Learn the Rules First

Visual analytics solutions need to go a step further than just understanding historical data-at-rest, in order to go from good from great. It is not enough to just understand data at high level — you need to correlate the relevant data and act on it. With the right solution, a company has the capabilities to concentrate on what is most relevant in data, visualize it, draw meaningful relationships and then automatically act on what is most important. This automated action allows a business to leverage the real power of predictive analytics.

Companies want to make sense of the data they have and leverage predictive analytics in their business. The problem is there are no prepackaged set of rules that come along with the mountains of data. Integrated Big Data allows for companies to develop a set of rules and make actionable decisions based on trends and correlations from data about what is currently happening and what is likely to happen in the future. Monopoly might be the game of enterprise domination, but for big data, integration is the biggest game in town. [Read more...]

Call of Duty Gamifies Data Analytics for Digital Natives

Leveling Up in the Enterprise
This post is part of a series discussing lessons gleaned from the video game industry. Catch the next part on Journey and Customer Experience next Saturday.

There’s plenty of talk on how the newer generations are “digital natives” and uniquely suited to transform business, and more specifically IT, through total adoption of mobile, social, local, and always-on connectivity. However, it can be difficult to conceptualize this predicted transformation when all you see is a bunch of teenagers who use Facebook too much. Sure, digital natives demonstrate knowledge on liking a status and using emoticons, but how will that translate to skills integral to the future of technology and business?

Analytics Will Drive 21st-Century Innovation

One answer is analytics. With Big Data and the push for better analytics exploding, companies are scrambling to hire employees who can makes sense and drive value from analytics tools. Analytics skills aren’t taught in school besides the highest levels of business education; digital natives get their in-depth analytic education from consumer software, specifically Xbox Live. [Read more...]

The Missing Piece to Solve the Big Data Puzzle

A Lesson in Disconnection

A teacher draws shapes on the board and tells the class to guess what is going to be created from these different parts. No one gets it right, as there is no real way to understand what these separated parts represent, unless you are given the full picture. No one can be given disparate parts and then try to make sense of them all, without context. Data analytics is no different. In order to make actionable and reliable predictions, a company needs to integrate all their separate systems to see the full picture.

It is very clear what the image is supposed to be at this point. However, without integrating systems and putting the pieces in context, any analytic solution is wasted time. Like staring at the first chalkboard, trying to make sense of large volumes of disconnected data will get you nowhere. Integration provides the complete picture so companies can make predictions of what a customer will do before they do it, know the inventory of a given product at any given time, or make decisions based on accurate data in the moment. [Read more...]

Pinterest Makes Data Analytics Popular for the Public

Pinterest, the social image-sharing board, has been incredibly successful at creating a loyal community of users who love to organize and share ideas with other users. I’m a pretty active user, and if you haven’t started using it, I encourage you to try it out (though I warn you, it’s incredibly addictive). Pinterest does an excellent job of communicating with users in a way that is both engaging and informative. Of course, they always have a little nugget about themselves (new features, a new partner, etc.), but it always includes something for me and something about me.

Why I Always Open the Pinterest Newsletter

Pinterest sends me tailored recommendations on users and boards I might want to follow, based on my usage behavior. My hands-down favorite section, is my popularity summary. It’s my own little data-driven leaderboard that shows me what was most liked and re-shared by other users. Even though I’m no celebrity on the site, I like seeing stats that quantify my interaction with others and their interaction with me. It gives me immediate feedback when other people appreciate the content I put out there. This little section ensures that I always open the Pinterest newsletter, which is a rare feat for corporate newsletters, making it a win for Pinterest, yet also a win for me.

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