tibbr Blogging Team

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How Co-workers Used Private Social Networking to Provide Aid for Sandy Relief Efforts

New York- based TIBCO co-worker Mark Elder shares his story:

In a matter of days, we saw buildings under water, houses contaminated by overflowing sewers, ground floors that needed to be sterilized, heaters that needed to be replaced, people without power and temperatures that were dropping. It wasn’t just on the news. We were hearing stories from our friends, family, and co-workers. Martin, Tom, Dara and others had no power for 10 days, no internet, and no heat. Fortunately, none of them had been injured.

For me, New York had been my home for many years, and TIBCO, the company I worked for, had a long history in New York, starting on Wall Street. It seemed appropriate that we needed to do something to help with the hurricane Sandy relief effort.

I created a subject called “Operation Sandy” on our company’s private social network, and posted a message asking for donations to aid the Sandy relief effort. Employees started following the subject and asking how they could contribute. Once the campaign took off, donations started to stream in and within about five days, we had raised approximately $8,000, on top of the $5,000 TIBCO had already authorized for me to spend on supplies. [Read more...]

Top 5 Reasons to Check Out tibbr at TUCON

1.  Forrester Research Presents: Why Social Business is Imperative.  Getting knowledge workers to the right information and expertise rapidly can be the difference between business success and failure. Vice President of Forrester Research, Rob Koplowitz will present on the positive impact of social business technologies: how social and mobile tools are driving information to the right people at the right time. When: Tues., Sept. 25th from 2:30-3:20

2.  Forward-Thinking Executives Show How Enterprise Social has Transformed their Business.  From the way you interact with your customers, to how your employees work, the new enterprise is more open, connected, and decentralized. Hear how the Cordelta’s CIO Matthew Ryan, Nielsen’s SVP Ann Marie Dumais and other executives have embraced these changes and are using tibbr® to transform their organizations. When: Wed., Sept. 26th from 2:30-3:20 [Read more...]

How to Give Sports Fans the Ultimate Mobile Experience

Professional sports teams, from the 49ers to The Golden State Warriors, are releasing mobile apps for sports fans. Basic apps include player stats, game schedules and promotional offers. But, to build real fan loyalty, the apps need much more. What’s the secret to driving fan loyalty from a mobile app, the so-called second screen? 

Fan loyalty means building a community around the team, to make the fans feel like stakeholders. If they’re given a voice, that platform to make a connection, then that’s where their loyalty lays. The formula for fandom in a mobile world is creating a social layer, connecting fan to fan, fan to team, and team to fan. To really drive fan loyalty, mobile apps need to be social.

TIBCO just released the Golden State Warriors app. From a fan loyalty “give to get” perspective, it gives fans the usual news updates, player stats, a calendar of events, tweets and promotional offers. But, we’re adding the social layer as well. For example, fans can access a fan page with interactive polls where they can vote for the best player of the night. In return for “likes” and “dislikes,” the Warriors receive feedback and data from their fans to improve their experience. [Read more...]