Big Data and real-time, predictive analytics present companies with the unparalleled ability to understand consumer behavior and ever-shifting market trends at a relentless pace in order to take advantage of opportunity.
However, organizations are entrenched and governed by silos; data resides across the enterprise in the same way, waiting to be unlocked. Information sits in different applications, on different platforms, fed by internal and external sources. It’s a CIO’s headache when the CEO asks why the organization can’t take advantage of it. According to a recent survey, 54% of organizations state that managing data from various sources is their biggest challenge when attempting to make use of the information for customer analytics.
Harness Data to Master It
Integration is now at the top of the food chain as the best way for organizations to get a better handle on the information sitting in disparate databases in order to build a golden source. Other methods have proven both tricky and unwieldy in the face of the Big Data promise. And while Hadoop is the king of the data world right now, and MapReduce and Cassandra are the Queens, they do not resolve the connectivity problems above. [Read more...]