- Want to synchronize the product information on your Web site’s online store, back-end accounting systems and supply chain? Implement a product-specific MDM solution.
- Want a single view of the customer across all of your systems? Implement a customer-specific MDM solution.
This model inevitably led to higher costs for customers and more data silos.
Most recently, TIBCO has been doing lots of work with retailers who want to convert passive customers to passionate “fans” by building powerful loyalty solutions. In order to make these loyalty programs operate in real time (when a customer is in the store or on your Web site), a single-domain MDM solution would not be sufficient. How can a retailer build a loyalty solution with just customer data or just product data? They need a multi-domain MDM solution to make it all work together.
Our team here at TIBCO believes in the multi-domain MDM model – a platform model that enables our customers to leverage MDM skills and technology across whatever data domain they need.
For a while, there were other contrarians standing with us and together we offered customers the most value. Well, today it is clear that TIBCO stands alone as the only multi-domain MDM player. [Read more...]